Results
Wikipedia
Wikipedia is the most used new media site by both MEPs and Brussels Influencers. 88% of MEPs and 93% of Influencers use Wikipedia for professional purposes at least monthly.
Facebook is used daily or weekly by 70% of MEPs for professional purposes compared to 22% for Commission officials, 39% of Brussels Influencers and only 20% of business stakeholders.
Popular among Brussels Influencers particularly representatives of business (46%), trade associations (57%), EU NGOs (61%), think tanks, academics and journalists. However, only 20% of MEPs use LinkedIn with the same frequency.
YouTube
Youtube use is high among both MEPs and Brussels Influencers. 82% of MEPs and 79% of Brussels Influencers use YouTube either frequently or occasionally.
35% of MEPs use Twitter for professional purposes on a regular basis (daily or weekly) compared to only 23% of Brussels Influencers.
Myspace
Among all groups, usage is very low suggesting it isn’t a site worth focusing on for communications purposes. 82% of Influencers say that they never use it.
Methodology
ComRes surveyed 102 MEPs in February 2012 by self-completion postal questionnaire and online. Data were weighted to be geographically and politically representative of the European Parliament.
ComRes also surveyed 258 Brussels Influencers in November 2011 online (including Commission, Parliament, EU Agency and Permanent Representation officials, journalists, NGOs and academics), drawn from all political groups and regions. ComRes’s research complies with ESOMAR guidelines. Full data tables are available at www.comres.eu.com
For more information please contact:
Artur Perchel
ComRes European Insight Manager
[email protected]
